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How to add an AI sales agent to your website

Updated October 27, 2026 · 7 min read · Kreye Studio

Most visitors leave a website without contacting you. An AI sales agent answers their questions the moment they have them, recommends the right offer, and collects their details so your team can follow up. Here is how it works and how to launch one well.

Chatbot vs sales agent

A classic chatbot follows a script or answers FAQs. A sales agent understands your services and prices, asks qualifying questions, adapts to the visitor's language and needs, and records the lead with a summary and a score in your CRM. It is closer to a well-briefed salesperson than to a menu.

What a good one does

The agent on our own website is a working example. It:

  • Knows the studio's services, packages, prices, process and case studies.
  • Replies in the visitor's language, including French, Spanish and Haitian Creole.
  • Asks one question at a time and recommends a specific package or next step.
  • Collects name, email and WhatsApp when the visitor is ready, and never invents prices or promises.
  • Saves every conversation and lead in the team's pipeline, with a score, and alerts the team by email.

What it costs

There are two parts: the setup (training it on your business, designing the experience, connecting it to your CRM and channels) and the running cost (the AI model and hosting). Custom AI chatbots at Kreye Studio start at $5,999. We also offer the Kreye AI Agent as a monthly subscription for businesses that want it running without a large upfront project.

Launch checklist

  • Write down your offers, prices, process and the questions customers ask most.
  • Decide what a qualified lead is (budget, timeline, location) and what the agent should do with one.
  • Set rules: what it must never promise, when to hand over to a person, which languages to use.
  • Connect it to your pipeline, email and WhatsApp so no lead sits unread.
  • Read the first 50 conversations and refine the instructions every week for the first month.

Questions people ask

Will an AI agent replace my sales team?
No. It handles first questions and qualification at any hour, so your team spends its time on serious leads.
Can it speak French or Haitian Creole?
Yes. Modern models reply in the visitor's language. We test each language on real questions before launch.
How do I stop it from making things up?
Give it a clear knowledge base, forbid inventing prices or promises in its instructions, and review conversations. Ours is limited to the studio's real services and prices.
How to add an AI sales agent to your website | Kreye Studio