Buyer's guide
Webflow vs Framer vs a custom-built website
Updated October 27, 2026 · 6 min read · Kreye Studio
All three can produce a fast, beautiful website. The difference is who edits it after launch, what it needs to do, and how much it will grow. Here is how we decide with clients.
Choose Framer when
You need a striking marketing site or launch page quickly, the content changes occasionally, and the team wants to edit visually. Framer is excellent for motion and polish. Our Framer sites start at $2,999.
- Startups launching a product
- Personal brands and portfolios
- Campaign and event sites
Choose Webflow when
Your marketing team publishes often: blog posts, case studies, landing pages, job listings. Webflow's CMS and editor let non-developers publish structured content without breaking the design. Our Webflow builds start at $3,499.
- Content-heavy marketing sites
- Teams that publish weekly
- Multilingual sites with Webflow Localization
Choose a custom build when
The website is also a product: customers log in, pay, book, learn or track orders, or it connects deeply to your own systems. A custom Next.js build has no platform limits and keeps every option open. Custom sites start at $4,999; platforms cost more depending on features.
- Online stores with local payments (M-Pesa, Paystack, MonCash)
- Client portals and dashboards
- Marketplaces, learning platforms, school software
Costs over three years
Framer and Webflow have monthly plans; a custom site has hosting costs that are often lower for marketing pages but higher for apps with heavy traffic. The bigger cost is change: if you expect to add logins, payments or integrations within a year or two, starting custom avoids a rebuild.
Questions people ask
- Is Webflow or Framer better for SEO?
- Both produce clean, fast pages and let you set titles, descriptions and structured data. Webflow's CMS makes it easier to publish lots of SEO content; Framer is simpler for smaller sites.
- Can I move from Framer or Webflow to a custom site later?
- Yes, but it is a rebuild, not an export. If you already know you'll need accounts or payments soon, it is usually cheaper to start custom.
- Which one can my team edit without a developer?
- Both Webflow and Framer. A custom site can include an editor too (we connect a CMS), but it's set up per project.