How much does a website cost in 2026?

The short answer

For most small and growing businesses working with a professional studio, these are realistic ranges:

• Template site you build yourself (Wix, Squarespace, Shopify theme): $0–$500 plus a monthly plan.
• Professionally designed marketing site, 5–10 pages: $3,000–$8,000. Ours starts at $2,999 on Framer, $3,499 on Webflow and $4,999 fully custom.
• Multilingual site in two or three languages: add 20–40% for writing and structure. Our multilingual websites start at $3,999.
• Online store with payments and inventory: $6,000–$25,000 depending on catalogue size and integrations.
• Web app or platform (accounts, dashboards, bookings, learning, marketplaces): $15,000–$80,000+.
• AI chatbot or sales agent added to a site: from $5,999 for a custom build.

What actually drives the price

Page count matters less than people think. Five things move the number most:

• Design depth: a custom design system and illustrations take longer than adapting a well-made theme.
• Content: writing, translating and photographing take real time. Bringing your own finished content lowers the cost.
• Functionality: anything with accounts, payments, bookings, search, or data from another system is engineering, not page building.
• Integrations: payment providers, CRMs, WhatsApp, email platforms and accounting tools each add setup and testing.
• Speed: a deadline of days instead of weeks means a dedicated team. Our 5-day website revamp is priced at $7,999 for that reason.

Costs people forget

Budget for these from the start so the launch isn't the end of the money:

• Domain and email: roughly $15–$100 a year.
• Hosting or platform plan: $0–$50 a month for most marketing sites; more for stores and apps.
• Care plan: updates, backups, security and small changes, typically $150–$2,000 a month depending on how much changes.
• Content and SEO: ongoing articles, case studies and optimisation if search is a growth channel.
• Payment fees: card processors and mobile money providers take a percentage of each sale.

Does it cost less in the Caribbean or Africa?

Labour costs vary by country, but the cost of a good website is mostly expertise, not geography. What does differ is what the site needs to do. A store selling in Kenya or Mozambique needs M-Pesa; in Nigeria or Ghana, Paystack or Flutterwave; in Haiti, MonCash; in North America and Europe, Stripe and Apple Pay. Sites for markets with slower mobile data need extra performance work. Those requirements, more than the location of the studio, decide the price.

We quote the same quality everywhere, and offer entry packages that fit smaller budgets without cutting the work that matters.

How to get an accurate quote

Send any studio the same five things and you'll get comparable quotes:

• What the site must achieve (sales, bookings, leads, sign-ups).
• Three sites you like and why.
• The pages or features you know you need.
• Languages and countries you sell in, and how customers will pay.
• Your deadline and budget range.